A strategic plan is a management tool that serves the purpose of helping an organization do a better job, and it improves organizations because a Mission Statement. Information without context is just noise. %PDF-1.5 %âãÏÓ I’m a web designer who creates websites for small businesses, and those sites are too small to warrant a sophisticated content strategy… Erin Kissane’s The Elements of Content Strategy stands the test of time in any format—print or digital—and now, we’re beyond delighted to make it available on the web. Here are five characteristics highly effective content strategies have in … 14 day loan required to access EPUB and PDF files. Elements he China Challenge by The Policy Planning Staff, Office of the Secretary of State November 2020 . Instead, our discipline rests on a series of core princi-ples about what makes content effective—what makes it work, what makes it good. See what's new with book lending at the Internet Archive. The Elements of Content Strategy does not dive too deeply into any one aspect of content strategy, nor does it skim over the tentpoles of the discipline at a height as to be useless. It presents the concepts and includes many references for deeper reading. Explore content strategy’s roots, and quickly learn not only how it’s done, but how you can do it well. Developing quality content is so much more than just having an epiphany and creating a blog post, YouTube video or podcast episode. By Erin Kissane. 4 THE ELEMENTS OF CONTENT STRATEGY BASIC PRINCIPLES in Content strategy, there is no playbook of generic strat-egies you can pick from to assemble a plan for your client or project. This comprehensive planner gives you a clear overview of your content strategy, walking you through the major elements to plan, execute, publish, and optimize your content. Content strategy is the web’s hottest new thing. A content management strategy is a structured plan to create, publish, and govern your organization’s content and data. Strategy, a word of Greek origin meaning a military general's knowledge, has been used for centuries yet its sister term, strategic management, is a relatively new concept. SMART goals First off, you need to have goals that are specific, measurable, achievable, relevant, and time-bound (i.e., SMART goals), and they need to be well-documented. H‰ìWmoÛ6þ®_qå!fÄ7½ E1¿¦Þâ$‹E1ŠÌÚÚd)µä¦é¯ß‘’,9n3Ø>˜ Û"MÞ=䟇÷É:¿X8°*¬óéƁqnýb Cë|„qaL|Cgíœ0t€BøÑ¢|㏠ÄOºn,›õÂß­Ih}²p¼vA+ºí\Ê ï”H [eÝC†¹T7p! A compelling read for both experienced content strategists and those making the transition from other fields. An effective way to do this is to create an editorial calendar. In the Content Marketing Institute’s B2C survey, only 33% of all respondents reported having a documented content strategy. Edition Description. Buy the book. Erin Kissane The Elements of Content Strategy. In addition, despite the low awareness of the concept of content marketing, consumers consider features of content marketing as a key element in meeting demands and needs they require. The key elements of content strategy are: target audience, content goals, brand voice, and distribution channels and tactics tertiary audience, partnerships and community, earned media, email retargeting distribution channels and tactics, content goals, and influencer strategy In the space of a few chapters, she had changed our field forever, for the better. Even for someone who is very interested in content – online and otherwise – this was just … Moreover, what made it hard to get through even such a short book was the dry prose. Basic Principles (Read this chapter online) The Craft of Content Strategy This brief guide explores content strategys roots and quickly and expertly demonstrates not only how its done but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields. This second edition retains all that was wonderful in the first book, while This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s The Elements of Content Strategy. Why does it matter? Content strategy is the webs hottest new thing. Not only do you want them to know you, but you want them to think of your brand when they think of your industry or main product line. 1 0 obj <>/ExtGState <>/Font <>/ProcSet [/PDF /Text /ImageC]/XObject <>>>/Rotate 0/Tabs /W/Thumb 207 0 R/TrimBox [0 0 612 792]/Type /Page>> endobj 2 0 obj [3 0 R 4 0 R 5 0 R] endobj 3 0 obj <>/Border [0 0 0]/H /N/Rect [365.082 377.444 379.176 357.698]/Subtype /Link/Type /Annot>> endobj 4 0 obj <>/Border [0 0 0]/H /N/Rect [111.763 65.304 233.891 45.558]/Subtype /Link/Type /Annot>> endobj 5 0 obj <>/Border [0 0 0]/H /N/Rect [381.939 133.561 527.18 116.55]/Subtype /Link/Type /Annot>> endobj 6 0 obj <> stream share the content you will be ultimately creating. Let’s look at the elements of a killer content strategy and some resources you can consult to help get you there. If you don’t have a brand book or formal guidelines and training, start by researching brands most similar to the one you aspire to become, regardless of industry or product, and take notes on what resonates and you can apply. A content management strategy is critical to organizational survival, as it underpins effective information management, which is vital to surviving and thriving in the digital age we’re living … Bloomstein has described the process of content strategy in how it makes everything around the marketing “bread” that much better, from SEO to content management to social media. Coined in the 1980's by Frederick W. Gluck and his McKinsey Consulting firm colleagues Stephen P. Kaufman and Steven Walleck, strategic management has four basic elements … Define Your Editorial Mission. Executive Summary Awareness has been growing in the United States — and in nations around the world — that the Chinese Communist Party (CCP) has triggered a new era of great-power competition. 3. Content strategy is the web's hottest … A small fraction of your content is doing the lion's share of the work. Hence, you need to focus on developing your web content … It’s going to take some research and a clear vision as to what you hope to accomplish – new customers, enhanced corporate reputation, and introduction of new products/concepts. Then you read Kissane. Elements of a Strategic Plan A plan spells out where an organization is going over the next year or more and how it is going to get there. Building a business website blog can be a costly and time consuming process. The Elements of Content Strategy This edition published in 2010 by A Book Apart. First of all, don’t confuse part of a strategy for a strategy itself. Do you know the essential elements in your content strategy? But where did it come from? Jeff Kaplan There’s a lot of back-end work that needs to happen before you decide on a topic and create the content. Why does it matter. Before anything else: if multiple people or teams are speaking on behalf of a brand, they need clear direction on its personality, voice, tone, and language. The goal of content is to spark action. But where did it come from. We pro- 414 APICS posed a number of business strategy elements that can be used to produce a description of business strategy. You won’t make any sales if potential customers don’t know who you are. PDF | The main goal of this publication is to describe what benefits to contemporary companies brings to use of the content marketing strategy. "The Elements of Content Strategy" provides strategists, copywriters, creative directors--anybody in the content chain--with keen insights, both conceptual and nuts and bolts stuff. Dealing With The Elements Of Content Strategy. This short book is a good overview of content strategy. My Reading Notes on Elements of Content Strategy – The Art of Ass … Content strategy is essential. Read The Elements of Content Strategy by Erin Kissane online. About This Book. An editorial calendar is like a roadmap for content creation, showing you what kind of content to create, what topics to cover, which personas to target, and how often to publish to best support your inbound marketing strategy. But, of the respondents belonging to a mature content organization (you can read the full report for more information on how the institute defines “mature”), more than half had documented their strategy. Be the first one to, Advanced embedding details, examples, and help, Terms of Service (last updated 12/31/2014). Just over eight years ago, we published the third title in our collection—a book that would change the content strategy landscape for years to come. The Elements of Content Strategy by Erin Kissane My rating: 3 of 5 stars. Developing effective, on-going, successful content strategy isn’t as difficult as it sounds — if you do it in the right way! Contents. A compelling read for both experienced content strategists and those making the transition from other fields. And what does the content renaissance mean for you. Many definitions of content focus too much on the information and not on the rest of the elements. Read for free. Whether you’re a startup or have been pounding the pavement for years, brand awareness is where it all begins. There are no reviews yet. Comprehensive Information And Answers. We’re celebrating the launch of the Elements Uploaded by As for being "hard to read" as one reviewer wrote, well, every industry has its jargon and abstract ideas. Then develop documentation and … Before you write a single headline, make sure you … Contents. Target Audience: It is important to know your audience and define the type of … While a vision describes how you view your business to your … on March 29, 2011. Content Strategist, Brain Traffic and author of The Elements of Content Strategy Content strategy is like butter. And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. With this, you need to come up with the Elements Of Content Strategy For A Blogging Site so that you can deliver from start to finish. Ironically, I found this primer on content strategy, The Elements of Content Strategy by Erin Kissane, lacking in both content and strategy. This brief guide explores content strategy’s roots, … … It helps standardize how content is created, managed, and edited. 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